Style & Life · what a thing really costs

Cost per wear

Put two things side by side. The pricey one you'd wear rarely, and the modest one you'd wear all the time. The tag is not the cost.

«Дорогой оказывается не та вещь, у которой выше ценник, а та, которая не носится.» - the price you pay is the price ÷ the times you wear it.

Item A. the pricey "special" one

Price Times you'll really wear it (a year)

cost per wear
-

Item B. the modest everyday one

Price Times you'll really wear it (a year)

cost per wear
-

Companion to «Стиль и жизнь. Взгляд домохозяйки». Olga Malkova. The wardrobe that gets worn is the affordable one. That is the argument that wins itself. A draft for her review.